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	<title>everlastingNow &#187; Be here now</title>
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	<description>an exploration of moments</description>
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		<title>design in the moment: episode 26</title>
		<link>http://everlastingnow.com/index.php/convergence/design-in-the-moment-episode-26/</link>
		<comments>http://everlastingnow.com/index.php/convergence/design-in-the-moment-episode-26/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 16:10:25 +0000</pubDate>
		<dc:creator>Jim Jacoby</dc:creator>
				<category><![CDATA[Design in the Moment]]></category>
		<category><![CDATA[convergence]]></category>
		<category><![CDATA[manifest]]></category>
		<category><![CDATA[podcasts]]></category>
		<category><![CDATA[Be here now]]></category>
		<category><![CDATA[travel]]></category>

		<guid isPermaLink="false">http://www.everlastingnow.com/?p=390</guid>
		<description><![CDATA[Barry Krause joins us today to offer his insight gained from years of experience. The former CEO of PUBLICIS and President of Hal Riney and JWT, is currently CEO and Maestro of SUITE Partners. Barry built his career inventing new ways to make human contact and has a passion for turning that contact into strong [...]]]></description>
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		<title>parsing the social media marketing hype</title>
		<link>http://everlastingnow.com/index.php/convergence/parsing-the-social-media-marketing-hype/</link>
		<comments>http://everlastingnow.com/index.php/convergence/parsing-the-social-media-marketing-hype/#comments</comments>
		<pubDate>Tue, 19 May 2009 14:39:09 +0000</pubDate>
		<dc:creator>Jim Jacoby</dc:creator>
				<category><![CDATA[convergence]]></category>
		<category><![CDATA[manifest]]></category>
		<category><![CDATA[markets]]></category>
		<category><![CDATA[Be here now]]></category>

		<guid isPermaLink="false">http://www.everlastingnow.com/?p=198</guid>
		<description><![CDATA[we've begun working out some models or ecosystems that help separate the issues and begin solving the problem in a more systematic way and i'll share that here in a more general sense in a future post. until then, i wanted to share an outline i felt boiled this down nicely based on some work we're collaborating on with a brand agency partner.]]></description>
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		<title>redefining the &#039;agency&#039;</title>
		<link>http://everlastingnow.com/index.php/uncategorized/redefining-the-agency/</link>
		<comments>http://everlastingnow.com/index.php/uncategorized/redefining-the-agency/#comments</comments>
		<pubDate>Tue, 28 Apr 2009 16:33:23 +0000</pubDate>
		<dc:creator>Jim Jacoby</dc:creator>
				<category><![CDATA[Design in the Moment]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[concepts]]></category>
		<category><![CDATA[convergence]]></category>
		<category><![CDATA[manifest]]></category>
		<category><![CDATA[markets]]></category>
		<category><![CDATA[moments]]></category>
		<category><![CDATA[podcasts]]></category>
		<category><![CDATA[Be here now]]></category>
		<category><![CDATA[travel]]></category>

		<guid isPermaLink="false">http://www.everlastingnow.com/?p=157</guid>
		<description><![CDATA[[podcast]http://www.manifestdigital.com/podcasts/BeHereNow-Capstone-3.mp3[/podcast]we&#8217;re in a moment that allows for tremendous change. to the dismay of some, it&#8217;s in fact demanded of us&#8211;how we work, who we work with, and the principles that guide us. having created a platform for new agency/creative thought, i have been speaking on the topic throughout the year. creatives are our new leadership [...]]]></description>
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		<title>the &#039;agency&#039; business model</title>
		<link>http://everlastingnow.com/index.php/convergence/the-agency-business-model/</link>
		<comments>http://everlastingnow.com/index.php/convergence/the-agency-business-model/#comments</comments>
		<pubDate>Mon, 27 Apr 2009 13:21:23 +0000</pubDate>
		<dc:creator>Jim Jacoby</dc:creator>
				<category><![CDATA[convergence]]></category>
		<category><![CDATA[manifest]]></category>
		<category><![CDATA[markets]]></category>
		<category><![CDATA[Be here now]]></category>

		<guid isPermaLink="false">http://www.everlastingnow.com/?p=151</guid>
		<description><![CDATA[Becky Saeger, chief marketing officer for Charles Schwab added that "if I were an agency, I would be really worried about being disintermediated," a financial industry term meaning elminate the middle man. More worrisome, Saeger said: "More and more, agencies are almost in the way sometimes."]]></description>
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		<title>agency models back-slide</title>
		<link>http://everlastingnow.com/index.php/convergence/agency-models-back-slide/</link>
		<comments>http://everlastingnow.com/index.php/convergence/agency-models-back-slide/#comments</comments>
		<pubDate>Sun, 01 Mar 2009 19:07:20 +0000</pubDate>
		<dc:creator>Jim Jacoby</dc:creator>
				<category><![CDATA[convergence]]></category>
		<category><![CDATA[manifest]]></category>
		<category><![CDATA[Be here now]]></category>

		<guid isPermaLink="false">http://www.everlastingnow.com/?p=108</guid>
		<description><![CDATA[as market needs continue to shift, agency models and service offerings are sliding around as well. when they move without purposeful intention the offering as a whole risks becoming muddied, delivering bad services, missed expectations or worse. i was heartened to see an excellent example of an entirely new-style engagement effort on Wendy Piersall's blog. it's a case study of  Kmart's effective holiday campaign through influencer marketing (thanks to Christine Mortensen for giving me the heads-up, too!).]]></description>
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		<item>
		<title>plublishers stumble, but who&#039;s really in trouble?</title>
		<link>http://everlastingnow.com/index.php/convergence/plublishers-stumble-but-whos-really-in-trouble/</link>
		<comments>http://everlastingnow.com/index.php/convergence/plublishers-stumble-but-whos-really-in-trouble/#comments</comments>
		<pubDate>Tue, 24 Feb 2009 16:22:21 +0000</pubDate>
		<dc:creator>Jim Jacoby</dc:creator>
				<category><![CDATA[convergence]]></category>
		<category><![CDATA[manifest]]></category>
		<category><![CDATA[markets]]></category>
		<category><![CDATA[Be here now]]></category>

		<guid isPermaLink="false">http://www.everlastingnow.com/?p=103</guid>
		<description><![CDATA[i continue to tell our clients about the irony of the publishing industry. a need couldn't be any more distinct in the market right now. we all need to be behaving more like publishing organizations, from the individual level all the way up through corporate. it's all a matter of becoming more responsive and engaged in the conversation your audience may be wanting to have with you.]]></description>
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		</item>
		<item>
		<title>we are in a moment (speech)</title>
		<link>http://everlastingnow.com/index.php/concepts/we-are-in-a-moment-speach/</link>
		<comments>http://everlastingnow.com/index.php/concepts/we-are-in-a-moment-speach/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 16:06:59 +0000</pubDate>
		<dc:creator>Jim Jacoby</dc:creator>
				<category><![CDATA[concepts]]></category>
		<category><![CDATA[convergence]]></category>
		<category><![CDATA[manifest]]></category>
		<category><![CDATA[markets]]></category>
		<category><![CDATA[moments]]></category>
		<category><![CDATA[Be here now]]></category>

		<guid isPermaLink="false">http://www.everlastingnow.com/?p=100</guid>
		<description><![CDATA[we are amazing beings, capable of reinventing ourselves and the structures that guide us when all else appears lost. we are in a moment now where things appear scary and lost. they aren't. instead, we are in a moment of tremendous change and we need to take the reigns and make that change happen purposefully, artfully, elegantly... so that the world we create on the other side is one of transparency, authenticity, and amazing opportunity going forward.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>frogloop calculator</title>
		<link>http://everlastingnow.com/index.php/concepts/frogloop-calculator/</link>
		<comments>http://everlastingnow.com/index.php/concepts/frogloop-calculator/#comments</comments>
		<pubDate>Thu, 19 Feb 2009 17:21:17 +0000</pubDate>
		<dc:creator>Jim Jacoby</dc:creator>
				<category><![CDATA[concepts]]></category>
		<category><![CDATA[manifest]]></category>
		<category><![CDATA[Be here now]]></category>

		<guid isPermaLink="false">http://www.everlastingnow.com/?p=98</guid>
		<description><![CDATA[someone worked their brain real hard over at frogloop (a non-profit communications and marketing blog). they've built a tool that helps measure the cost/benefit of 'social media marketing.' at first blush, it's enough to make your head spin. upon further review, it's exactly the kind of pragmatic, honest assessment that needs to be done on any marketing effort. the fact is, 'social media marketing' hype is another marketer's false dream of a magic bullet (if not the news media's misdirected reporting on the same).]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>shameless manifest promotion</title>
		<link>http://everlastingnow.com/index.php/concepts/shameless-manifest-promotion/</link>
		<comments>http://everlastingnow.com/index.php/concepts/shameless-manifest-promotion/#comments</comments>
		<pubDate>Wed, 18 Feb 2009 15:22:24 +0000</pubDate>
		<dc:creator>Jim Jacoby</dc:creator>
				<category><![CDATA[concepts]]></category>
		<category><![CDATA[manifest]]></category>
		<category><![CDATA[Be here now]]></category>

		<guid isPermaLink="false">http://www.everlastingnow.com/?p=96</guid>
		<description><![CDATA[manifest gets cover story on ReelChicago.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>laser-guided shotgun blasts</title>
		<link>http://everlastingnow.com/index.php/concepts/laser-guided-shotgun-blasts/</link>
		<comments>http://everlastingnow.com/index.php/concepts/laser-guided-shotgun-blasts/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 20:01:48 +0000</pubDate>
		<dc:creator>Jim Jacoby</dc:creator>
				<category><![CDATA[concepts]]></category>
		<category><![CDATA[convergence]]></category>
		<category><![CDATA[manifest]]></category>
		<category><![CDATA[Be here now]]></category>

		<guid isPermaLink="false">http://www.everlastingnow.com/?p=75</guid>
		<description><![CDATA[a colleague brought a great article to my attention. as recently seen in AdAge, Brad Jakeman (CCO at Activision), talks about how marketers need to think of themselves as content producers. i continue to thit the same topic with our clients. you have to shift your model, no matter the business you are in, to act more like a publisher. i continue to be amazed at the irony of publishing businesses in chapter 11 when so many traditional businesses need to be adopting everything they have been great at for the last 50 years.]]></description>
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