everlastingNow

Barry Krause joins us today to offer his insight gained from years of experience. The former CEO of PUBLICIS and President of Hal Riney and JWT, is currently CEO and Maestro of SUITE Partners. Barry built his career inventing new ways to make human contact and has a passion for turning that contact into strong branding. Listen as we discuss the some of the latest developments in the design world.

Psycographic Data Tool- Peerset releases a new tool designed to generate psychographic recommendations. It seems as though this is taking the attempts of the past and advancing it some. It takes the live data and begins to show networks of thought. One of the best parts is that it takes complicated data and turns it into compelling information that’s easier to digest. It does, however, change the skillsets required of marketers.

The Design of Business-This book by Tim Brown of IDEO,  talks about thinking like a designer and how that can lead us out of problems. This really struck a chord with us, as it relates to the core of what we believe in this podcast. This doesn’t mean design as choosing pretty colors. It means art directing an entire brand, the whole story, everything around a company. It means looking at everything all at once and intuitively finding reason. This kind of thinking is what will lead us on to the next steps.

Lowe Deutsch Merger- Culture seems to be a huge part of companies’ successes and this can be tough in mergers. When a merger is created with an efficiency focus, there can be a clash of the two cultures. The goal is to maintain the soul, the story and the passion of both companies by redefining them together. This requires knowing who you are and what’s important.

Zappos Purchase- Zappos has recently been acquired by Amazon and it seems to be a good thing. The two companies should be able to compliment each others strengths nicely. It was a particularly good move for Amazon as it shows that they actually do care about the customer experience. It helps start to humanize their brand.

Groupon’s Story- Groupon started from The Point, a charity site. Andrew Mason created the site to bring about a movement that would eventually reach a tipping point. It was a place to rally people for a specific cause. It was a smart idea, but became even more viable when they added the benefit to individuals. It hints at collectively good selfishness. It benefits everyone as they work together. As people begin to speak more freely about “what’s in it for me?”, it will unleash a new dimension of candor.

7 World’s Collide- Last Christmas, musician Neil Finn put together a band of random parts and people and invited them to his house in New Zealand. The musicians and their families gather at his house to create an album of which the proceeds go to Oxfam. This is a great example of how we can work in teams for clients and create great work.

an exploration of designing moments

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