it’s always fun to see an old model applied in a new way, dragging its legacy label along with it. we’ve waited patiently (a little sadistically) as tv content carriers have struggled with online distribution issues. they have repeatedly erred on using the web only as a promotion or tease vehicle, constantly trying to drive us back to our glowing boxes in the family room. hulu, however, has proven that we can cut the cord. tivo taught us not to be beholden to the time. and webisodes (i.e., web-only content) generally sucks.

As reported in AdAge today, Time-Warner’s Jeff Bewke’s has laid out a vision that should work… and should have enough momentum behind it to shove it through. it’s simple, really. let’s all admit that subscription tv is something we’ve acclimated to… WAY back in the 80′s for goodness sake. now, let’s also admit that the web is just another vehicle for the same channels. and, in break-through thinking, the same subscriptions should hold true. people will pay. and whatever misses might leak through (just like jumping cable subscriptions from your neighbor’s box back in the day) will be a small hitch amidst a far more engaged and willing audience. and eventually even those gaps will be filled. give us what we want WHERE we want it AND when we want it. imagine that. an old media conglomerate coming through with business-minded new media thinking.

thanks, jeff. i’m here to cheer you on and anyone else willing to apply a new model to an old industry in the interest of making future sense of our confused current world. yet another little piece of the economy that can now calm down :o)…