everlastingNow

we’ve been social animals since we were crawling around in caves. i feel like i have to keep saying it as much to remind myself as my clients. what we’re doing now online is nothing new or different, and in fact is probably less/worse than what it could be.

having had some fairly lengthy discussions on the topic with a good friend, Jeff Leitner, we’re finding common threads to follow in a purposeful way. we’ll be publishing on our efforts in the near future. one of our early discussions spawned the thought of a split in social groups and what could be two archetypes: messy versus clean. our labels are admittedly self-serving as they reflect our bias/perspective. we don’t like the ‘messy’ groups and we do like the ‘clean.’ hence the implied judgment in the labels. that said, take a look at group definition from the perspective of a cause strategist.

recommendations on better defining these social aggregates and what it could mean for online strategies is likely a rich field to mine.