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	<title>everlastingNow &#187; concepts</title>
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	<link>http://everlastingnow.com</link>
	<description>an exploration of moments</description>
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		<title>the word: an end to the &#039;opinion bubble&#039;</title>
		<link>http://everlastingnow.com/index.php/concepts/the-word-an-end-to-the-opinion-bubble/</link>
		<comments>http://everlastingnow.com/index.php/concepts/the-word-an-end-to-the-opinion-bubble/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 22:27:15 +0000</pubDate>
		<dc:creator>Jim Jacoby</dc:creator>
				<category><![CDATA[concepts]]></category>
		<category><![CDATA[convergence]]></category>
		<category><![CDATA[markets]]></category>

		<guid isPermaLink="false">http://www.everlastingnow.com/?p=204</guid>
		<description><![CDATA[one brilliant 'recovering reporter' asked me the other day, "what happens when the AP goes under?" i said i didn't know and didn't understand why it would. better understanding his point, that in the not-too-distant-future there wouldn't be anyone ready and able to buy legitimate content (newspapers and other bankrupt patrons), it began to become clear. so i rejoined his question. "the internet shrinks, that's what happens," he finished...]]></description>
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		<title>we&#039;re all designers? nope. but perhaps a gradation of design thinkers&#8230;</title>
		<link>http://everlastingnow.com/index.php/concepts/were-all-designers-nope-but-perhaps-a-gradation-of-design-thinkers/</link>
		<comments>http://everlastingnow.com/index.php/concepts/were-all-designers-nope-but-perhaps-a-gradation-of-design-thinkers/#comments</comments>
		<pubDate>Wed, 29 Apr 2009 12:56:56 +0000</pubDate>
		<dc:creator>Jim Jacoby</dc:creator>
				<category><![CDATA[concepts]]></category>

		<guid isPermaLink="false">http://www.everlastingnow.com/?p=166</guid>
		<description><![CDATA[chris wilson interviews author and thought leader Marty Neumeier on his new book 'The Designful Company.' he has a great, unapologetic opinion of companies who are 'designful' in culture and action (the obvious, like nike and apple) and the not-so-designful but still deified (coke, microsoft, for instance). one piece of this conversation leaps out at me though. it's a spot-on definition of design and its role in an organization.]]></description>
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		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>redefining the &#039;agency&#039;</title>
		<link>http://everlastingnow.com/index.php/uncategorized/redefining-the-agency/</link>
		<comments>http://everlastingnow.com/index.php/uncategorized/redefining-the-agency/#comments</comments>
		<pubDate>Tue, 28 Apr 2009 16:33:23 +0000</pubDate>
		<dc:creator>Jim Jacoby</dc:creator>
				<category><![CDATA[Design in the Moment]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[concepts]]></category>
		<category><![CDATA[convergence]]></category>
		<category><![CDATA[manifest]]></category>
		<category><![CDATA[markets]]></category>
		<category><![CDATA[moments]]></category>
		<category><![CDATA[podcasts]]></category>
		<category><![CDATA[Be here now]]></category>
		<category><![CDATA[travel]]></category>

		<guid isPermaLink="false">http://www.everlastingnow.com/?p=157</guid>
		<description><![CDATA[[podcast]http://www.manifestdigital.com/podcasts/BeHereNow-Capstone-3.mp3[/podcast]we&#8217;re in a moment that allows for tremendous change. to the dismay of some, it&#8217;s in fact demanded of us&#8211;how we work, who we work with, and the principles that guide us. having created a platform for new agency/creative thought, i have been speaking on the topic throughout the year. creatives are our new leadership [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>twitter&#039;s an engine, not a car</title>
		<link>http://everlastingnow.com/index.php/concepts/twitters-an-engine-not-a-car/</link>
		<comments>http://everlastingnow.com/index.php/concepts/twitters-an-engine-not-a-car/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 14:50:42 +0000</pubDate>
		<dc:creator>Jim Jacoby</dc:creator>
				<category><![CDATA[concepts]]></category>
		<category><![CDATA[convergence]]></category>

		<guid isPermaLink="false">http://www.everlastingnow.com/?p=126</guid>
		<description><![CDATA[a recent post on The Beast from Mark McKinnon is one of many growing voices fighting off the stupidity of incessent twittering. and he's right. the irony is, twitter will die the exact opposite death as SecondLife... burn out from too much activity, but vacuous experience. ok, wait, that is the same death. nevermind...]]></description>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>i&#039;ve seen the future and it will be&#8230; &#039;tv&#039;</title>
		<link>http://everlastingnow.com/index.php/concepts/ive-seen-the-future-and-it-will-be-tv/</link>
		<comments>http://everlastingnow.com/index.php/concepts/ive-seen-the-future-and-it-will-be-tv/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 14:39:58 +0000</pubDate>
		<dc:creator>Jim Jacoby</dc:creator>
				<category><![CDATA[concepts]]></category>
		<category><![CDATA[convergence]]></category>
		<category><![CDATA[markets]]></category>

		<guid isPermaLink="false">http://www.everlastingnow.com/?p=124</guid>
		<description><![CDATA[As reported in AdAge today, Time-Warner's Jeff Bewke's has laid out a vision that should work... and should have enough momentum behind it to shove it through. it's simple, really. let's all admit that subscription tv is something we've acclimated to... WAY back in the 80's for goodness sake.]]></description>
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		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>finding meaning in social networks</title>
		<link>http://everlastingnow.com/index.php/concepts/finding-meaning-in-social-networks/</link>
		<comments>http://everlastingnow.com/index.php/concepts/finding-meaning-in-social-networks/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 00:13:42 +0000</pubDate>
		<dc:creator>Jim Jacoby</dc:creator>
				<category><![CDATA[concepts]]></category>

		<guid isPermaLink="false">http://www.everlastingnow.com/?p=120</guid>
		<description><![CDATA[having had some fairly lengthy discussions on the topic with a good friend, Jeff Leitner, we're finding common threads to follow in a purposeful way. we'll be publishing on our efforts in the near future. one of our early discussions spawned the thought of a split in social groups and what could be two archetypes: messy versus clean.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>we are in a moment (speech)</title>
		<link>http://everlastingnow.com/index.php/concepts/we-are-in-a-moment-speach/</link>
		<comments>http://everlastingnow.com/index.php/concepts/we-are-in-a-moment-speach/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 16:06:59 +0000</pubDate>
		<dc:creator>Jim Jacoby</dc:creator>
				<category><![CDATA[concepts]]></category>
		<category><![CDATA[convergence]]></category>
		<category><![CDATA[manifest]]></category>
		<category><![CDATA[markets]]></category>
		<category><![CDATA[moments]]></category>
		<category><![CDATA[Be here now]]></category>

		<guid isPermaLink="false">http://www.everlastingnow.com/?p=100</guid>
		<description><![CDATA[we are amazing beings, capable of reinventing ourselves and the structures that guide us when all else appears lost. we are in a moment now where things appear scary and lost. they aren't. instead, we are in a moment of tremendous change and we need to take the reigns and make that change happen purposefully, artfully, elegantly... so that the world we create on the other side is one of transparency, authenticity, and amazing opportunity going forward.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>frogloop calculator</title>
		<link>http://everlastingnow.com/index.php/concepts/frogloop-calculator/</link>
		<comments>http://everlastingnow.com/index.php/concepts/frogloop-calculator/#comments</comments>
		<pubDate>Thu, 19 Feb 2009 17:21:17 +0000</pubDate>
		<dc:creator>Jim Jacoby</dc:creator>
				<category><![CDATA[concepts]]></category>
		<category><![CDATA[manifest]]></category>
		<category><![CDATA[Be here now]]></category>

		<guid isPermaLink="false">http://www.everlastingnow.com/?p=98</guid>
		<description><![CDATA[someone worked their brain real hard over at frogloop (a non-profit communications and marketing blog). they've built a tool that helps measure the cost/benefit of 'social media marketing.' at first blush, it's enough to make your head spin. upon further review, it's exactly the kind of pragmatic, honest assessment that needs to be done on any marketing effort. the fact is, 'social media marketing' hype is another marketer's false dream of a magic bullet (if not the news media's misdirected reporting on the same).]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>shameless manifest promotion</title>
		<link>http://everlastingnow.com/index.php/concepts/shameless-manifest-promotion/</link>
		<comments>http://everlastingnow.com/index.php/concepts/shameless-manifest-promotion/#comments</comments>
		<pubDate>Wed, 18 Feb 2009 15:22:24 +0000</pubDate>
		<dc:creator>Jim Jacoby</dc:creator>
				<category><![CDATA[concepts]]></category>
		<category><![CDATA[manifest]]></category>
		<category><![CDATA[Be here now]]></category>

		<guid isPermaLink="false">http://www.everlastingnow.com/?p=96</guid>
		<description><![CDATA[manifest gets cover story on ReelChicago.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>laser-guided shotgun blasts</title>
		<link>http://everlastingnow.com/index.php/concepts/laser-guided-shotgun-blasts/</link>
		<comments>http://everlastingnow.com/index.php/concepts/laser-guided-shotgun-blasts/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 20:01:48 +0000</pubDate>
		<dc:creator>Jim Jacoby</dc:creator>
				<category><![CDATA[concepts]]></category>
		<category><![CDATA[convergence]]></category>
		<category><![CDATA[manifest]]></category>
		<category><![CDATA[Be here now]]></category>

		<guid isPermaLink="false">http://www.everlastingnow.com/?p=75</guid>
		<description><![CDATA[a colleague brought a great article to my attention. as recently seen in AdAge, Brad Jakeman (CCO at Activision), talks about how marketers need to think of themselves as content producers. i continue to thit the same topic with our clients. you have to shift your model, no matter the business you are in, to act more like a publisher. i continue to be amazed at the irony of publishing businesses in chapter 11 when so many traditional businesses need to be adopting everything they have been great at for the last 50 years.]]></description>
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