Author Archives: Jim Jacoby
Along the same lines, the irony in owning a business successfully is achieving selfless megalomania.
Sadly, the irony in charities that work is that they satisfy our own selfish urges.
Thought leadership is the new leadership.
A brand appears to be defined by morals as much as anything else.
We are defined by what we do, not what we say. Similarly, today’s brands stand on their actions.
It can take years to build a brand and 30 seconds to tear one down.
Smart businesses are reorienting around their customers’ experience. This is forcing organizational change.
Customers go where they want to go. Online or off. So the “agency” must redefine itself separate from the delivery method.
Throwback
Back from a fun weekend away. Got to see the primal nature of man emerge during a pig roast.