Month: September 2009

Smart businesses are reorienting around their customers’ experience. This is forcing organizational change.

Customers go where they want to go. Online or off. So the “agency” must redefine itself separate from the delivery method.

Throwback

Back from a fun weekend away. Got to see the primal nature of man emerge during a pig roast.

Agencies that create IP create long term value.

We create content that delivers an audience.

Marketing and e-learning are indistinguishable from each other. Both are used to change people’s behavior.

The agency has become the artist.

Content is no longer king. Content is the king’s army. Do you have one?